Happy Inside Cereal

Brand Identity & Packaging

Happy Inside Cereal is a product innovation that has a unique blend of microbiome-friendly ingredients. The goal was to communicate the science behind the product in an approachable way. We developed a team of characters to serve as fun and engaging wellness experts and brand ambassadors to communicate the science of prebiotic and probiotic ingredients. These characters were used across packaging and promotions for the product. We incorporated a window to the packaging to showcase the product and emphasize the concept that a healthy gut is where happiness truly begins.