Huggies | Digital Brand Portal
UI/UX Design
Huggies aimed to develop a comprehensive digital brand portal for internal use, serving as a central hub for brand guidelines and assets. The primary objectives were to compellingly tell the brand's emotional and functional story and inspire users to uphold each brand promise through a unified mission. The target audience included creative directors, brand managers, and remote designers responsible for creating and applying designs that align with the brand's established standards.
Page Design Samples
Designer: Janet Lee, Jerico Angeles
Creative Director: Chris Cullen
Company: Landor
Client: Huggies