Izze

Brand Repositioning

Izze underwent a brand platform update, aimed at enhancing consumer awareness of their product offerings: juice-flavors and sparkling drink. The brand touchpoints were revamped to convey the fizz aspect and juicy flavors in innovative ways. To achieve this, the fruit slice logo was reimagined to mimic floating bubbles to connect both the product offerings. The macro photography showcasing the refreshing and bubbly essence of the drink was integrated into circular holding shapes, creating a visually appealing connection with the product. Through these strategic updates and creative executions, Izze's brand platform has been revitalized to provide a clear and compelling narrative, ensuring that consumers have a distinct understanding of the brand and its unique offerings.