National Diaper
Bank Network
Rebrand
The National Diaper Bank Network, a non-profit organization dedicated to eliminating diaper need in America, has introduced a new identity centered around the symbol of an asterisk. In the English language, an asterisk is used to highlight a footnote, often relegated to small print where it is unseen, disregarded, and overlooked.
The updated identity reflects the organization’s mission to raise awareness about the ignored issues of diaper need. It prompts people to take a closer look at the issues, and brings the needs into the center of discussion to create necessary change.
Brand Idea
Brand Activations
Big Idea Activations
Creating fundraising partnerships with local businesses or their sponsor, Huggies, would be a big idea.
Bringing awareness through a platform like Ted Talk would be a big idea for the brand as leading experts on poverty and diaper need.
Brand Book | Sample Pages
Designer: Janet Lee
Creative Director: Christopher Cullen
Company: Landor