Target Gift Cards

Design & Art Direction

We collaborated with illustrators and type artists to craft a collection of gift cards for Summer 2024 and the upcoming wedding season. The summer cards reflect a fun summer feel and include products from our store’s summer collection. They also showcase the vibrant color palette of our seasonal store experience marketing designs to provide a connected experience for guests. For the wedding cards, we aimed for an elevated and minimalist look to diversify the wedding gift card assortment.

Initial concept sketches

Concept Development